Huntsman Launches ALTIRIS® Pigment - Infrared Reflecting Pigments Enable Solar Reflection in any Color
2012-05-08

Houston, US – The Pigments division of Huntsman Corporation (NYSE: HUN) today launched its ALTIRIS® infrared reflecting pigment at the 2012 American Coating Show, May 8-10, 2012 in Indianapolis, IN. The ALTIRIS® pigment gives coatings and polymer products in any color the power to reflect solar energy. In a world that needs low carbon solutions to cool buildings, vehicles and ships, Huntsman’s ALTIRIS® pigment presents a significant opportunity to deliver energy efficiency combined with custom color branding in the widest color choice available.

President of Huntsman Pigments, Simon Turner said, “Buildings, vehicles and ships that incorporate ALTIRIS® pigment in their coatings can better reflect the sun's energy1, helping to keep interiors cooler. This helps reduce energy needed to power air-conditioning systems, costs and greenhouse gas emissions.  It's a great new innovation from Huntsman that gets to the heart of our brand promise - enriching lives through innovation.”

Dr. Rob Portsmouth, business development director at Huntsman said, “Our ALTIRIS® pigment delivers a unique set of benefits: Superior tailored reflectance; from a single additive and in any color customers need. This combination was not available before Huntsman’s ALTIRIS® pigment.”

ALTIRIS® pigment can dramatically increase solar reflection by more than 100 percent in some color ranges and even in black. It can also help increase a product's lifespan as coatings that stay cooler suffer less from heat cycling stresses, which helps prevent delamination and peeling.